The purpose of the workshop is to explain key marketing concepts, including
target audience orientation; to explore specific strategies for public
relations and publicity; and to help partnerships begin to develop their
marketing plans.
Learning Objectives
Participants will be able to:
Determine the importance of orientation to the "target audience" as opposed
to product orientation.
Describe the benefits of planning partnership marketing efforts.
Address 3 elements of a marketing strategy in their marketing plans: recruitment
of members and volunteers, public relations, and publicity.
Include marketing strategies in the development of action plans.
