Applying Health Communications & Social Marketing to Alcohol, Tobacco,
and Other Drug Problem Prevention
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Course Description
Trainer Units
Unit A. Introduction and Identification
of the Problem
Unit B. Identifying the Audience and Planning
for Evaluation
Unit C. Selecting Messages, Materials,
and Channels
Unit D. Pretesting
Unit E. Implementing the Program
Participant Material
Unit A.
Unit B.
Unit C.
Unit D.
Unit E.
Supplements
Communications Plan
Course Evaluation
Self-Assessment Checklist (POST)
Self-Assessment Checklist (PRE)
Self-Assessment Checklist (PRE/POST)